Welcome!

Be distinctive in a world of AI slop. Follow along for the journey, be inspired to start your own.

When knowledge is cheap, it's the implication and outcome that matters. Welcome to So What?

What I'm building

Ninety days. One AI product, shipped in public. One video a week documenting what worked, what didn't, and what it cost. No audience hacks, no faceless content — just the work, the receipts, and a wager that taste still wins.

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